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© 2015 Medical Travel Today

Medical Travel Today is a publication of CPR Strategic Marketing Communications, a public relations firm based near New York City that specializes in healthcare and life sciences, with an international clientele. CPR, its Partners, and clients are at the nexus of where medical travel is today, and where it will be tomorrow.

Publisher
Laura Carabello

Editor
Laura Carabello

Managing Editor
Megan Kennedy

Table of Contents

From the Editor

From the Editor: This week in Medical Travel Today, Laura Carabello

News in Review

Jitendra Singh Hints at New Health Care Initiatives for North-East

Joint Replacement Prices, Costs Continue to Vary Widely

World's Population Is Getting Sicker, Study Shows

Central Government to Set Up National Medical and Wellness Tourism Board

Medical Tourism Expertise Helps Thailand Cope with Mers

Spotlight Interview

Ian Youngman, Author, Medical Tourism Facts and Figures 2015

David T. Fetterolf, President, Stratus Video Interpreting

Perspectives

Growth of Medical Tourism in Turkey

Industry News

Team Dental Clinic Unveils Plan to Drive Change in the Dental Tourism Industry

The Leading World Expert of Consulting in Healthcare Sector Maria K. Todd, Ph.D., MHA, Once Again Will Visit Ukraine with a Training Course on Medical Tourism

Swiss Hotel Industry Focusing on Health Tourism

Blog

Why Travel For Medical Care?

Upcoming Events

Orchard Golf Open

Destination: Health Canadian Medical Tourism Trade Show

2nd Istanbul Medical, Health, Geriatrics, Termal, Spa & Wellness Tourism Fair & Congress

Arab Health: International Medical Travel Exhibition and Conference

9th Annual 2015 Global Spa & Wellness Summit

23rd Moscow International Travel & Tourism Exhibition

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THIS WEEK IN MEDICAL TRAVEL TODAY

Volume 8, Issue 15

Dear Colleagues:

Although the number of global medical travelers continues to rise, little supporting evidence has been available to the public - until now.

For nearly a decade, Ian Youngman has been researching and collecting information relative to the industry that will appear in his recently published report "Medical Travel Report: Medical Tourism Facts and Figures 2015."

This massive report provides a perfect solution to the guesses and estimates that have been transformed into "Internet facts."

For additional information about the report and/or how to purchase a copy, please contact Ian Youngman at pinewoodlodge@aspects.net.

I am excited to share that my longtime friend and seasoned industry expert Sharon Kleefield, Ph.D. is a featured guest on Urbusinessnetwork.com. For more information about Dr. Kleefield's growing position in the global healthcare space and/or how to contact her, click here.

Additionally, I am pleased to report that the Self Insurance Institute of America has invited me to chair a panel on employer direct contracting during its annual meeting: www.siia.org/national.

Panel: Employer Direct Contracting: Game-Changing Medical Travel Trend
Date: October 19th, 2015
Time: 10:15am - 11:30am
Location: Marriott Marquis, Washington D.C.

The SIIA National Conference & Expo is the world's largest event focused exclusively on the self-insurance/alternative risk transfer marketplace, typically attracting more than 1,700 attendees from throughout the United States and from a growing number of countries around the world. The program features more than 40 educational sessions designed to help employers and their business partners identify and maximize the value of self-insurance solutions.

We're starting to hear from many hospitals, independent surgi-centers and provider groups that want to be better positioned to serve self-funded employers offering medical/surgical travel options. If you have a good story to tell us, please be in touch! We want to boost opportunities for Centers of Excellence nationwide.

Tell us:

What distinguishes your service offering in terms of cost, patient experience and satisfaction, outcomes, or other quality indicators.

Send us your descriptor, including photos or charts, and we will evaluate for publication in this newsletter.

Please be in touch and let me know how you are surviving and thriving in this emerging marketplace.

Laura Carabello
Editor and Publisher
Medical Travel Today
lcarabello@cpronline.com
http://twitter.com/medtravtoday
http://twitter.com/CPR_Comm

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Spotlight

SPOTLIGHT: Ian Youngman, Author, Medical Tourism Facts and Figures 2015

About Ian Youngman
Ian Youngman has been writing on medical tourism for the last decade, and for longer than that on other sectors such as international health insurance. He has an Economics degree from the University of Liverpool and is an ACII. In addition to writing for many magazines and websites over the years, he has written text books, and edits and writes sections of a technical insurance handbook and files on regulation and other subjects for students of a leading global professional body.

Medical Travel Today (MTT): Tell our readers about your latest report, Medical Tourism Facts and Figures 2015.

Ian Youngman (IY): This new report is the latest version of what has been a global annual view of medical tourism for the last decade.

The report features:

  • More countries - 162 very detailed profiles
  • More information on local healthcare and healthcare insurance of all types
  • More detail on local medical tourism
  • More global information on medical tourism and healthcare
  • An extended and better layout for country profiles information
  • An extended and more logical layout for information

MTT: What are the major differences between the initial report you published and the latest?

IY: When I published my first report on medical travel, the industry was still extremely new and very little information was available, aside from fictional statistics.

The biggest difference between the two reports is that my first piece was only 300 pages in length, while my latest report spans 1,500 pages.

This massive report showcases a decade's worth of research and collected information relative to the industry - and provides a perfect antidote to the guesses and estimates that have been transformed into "Internet facts."

If I tried to construct a report now, without having researched for the past decade, I would have given up - medical travel information is very hard to capture.

MTT: Why is medical travel such a hot topic?

IY: Medical travel has to be seen in the context of what local healthcare offers, what compulsory and voluntary health insurance covers -- the drivers of inbound and outbound business.

Medical travel is often wrongly promoted as a magical formula to solve local healthcare, tourism and economic problems, while there is a backlash against dangerous surgery, and an increasingly vexed debate on the effect on local healthcare.

While some countries are doing very well in this space, others have struggled to compete or even get started. Too many countries and businesses have lost money by entering the market without doing proper research on competitors and potential customers.

So-called experts have sold medical travel as a magic cure, and certain locations that are promoted as great potential destinations are no bigger than a small city in Nebraska.

MTT: What is the general outlook on the U.S. as a medical travel destination?

IY: The U.S. is an attractive destination for medical travelers based on various factors, including currency value and, of course, the sterling work of "Brand USA."

Many hospitals and clinics are marketing their services to domestic and international patients, specifically to concentrate on the U.S., Caribbean and Latin American markets, as well as Mexico, Canada and China.

MTT: What about the millions of Americans traveling overseas for care?

IY: Based on my research, this information is purely fictitious and created by individuals who want to sell books, conferences and consultancy. I have challenged those who claim that there are "millions of Americans traveling overseas for care," but they never, ever reply to me.

After a decade of talking to practitioners, my gut feeling is that for every one American traveling overseas, there are three patients traveling to the U.S. for medical treatment.

MTT: What about the vast number of U.S. patients that Asian hospitals claim to treat?

IY: The truth is that hardly anybody documents medical travelers, but providers do tend to keep track of patient nationalities. Even then, providers consider Americans to be from the "American continent," not just the U.S. - which particularly frustrates Canadians.

Most Americans treated are expatriates, overseas students, holiday-makers, business travelers, U.S. military personnel, diplomats and others who are not specifically medical tourists.
In fact, some facilities count the number of visits to the hospital, not the number of patients. For example, if an individual makes four appointments for one condition, they are tracked as four separate patients for the records!

MTT: Are foreigners drawn to high-profile hospitals or Centers of Excellence (COE)?

IY: Not necessarily. It really depends on the target market, and how and what facilities are marketing.

Launching a big ad campaign that is too general does not work unless it is followed up by more targeted marketing.

MTT: Do smaller, specialty hospitals - physician-owned surgi-centers, for example - have any opportunities for capturing market share?

IY: Yes, a few do, but many have found that the cost of marketing outweighs the increased income they receive.

Many facilities employ great providers, but most hospitals are not good at marketing once they get beyond an attractive website.

MTT: Does the location of the hospital matter to a medical traveler?

IY: Generally, a medical tourist travels strictly for treatment. The idea that a patient will relax on the beach after an operation is not only wrong, but can be clinically dangerous.

Personally, if I am in a hospital receiving treatment, I would prefer the weather outside to be horrible rather than beautiful.

What is important is that the companions that are accompanying patients have some form of entertainment and are looked after appropriately.

MTT: Where can our readers find out more about the report and where it can be purchased?

IY: If anyone is interested in additional details about the report and/or how to purchase a copy, please contact me at: pinewoodlodge@aspects.net. I am more than happy to provide a PDF with supplementary information.

 

Spotlight

INTERVIEW: David T. Fetterolf, President, Stratus Video Interpreting

http://www.stratusvideo.com/

About David T. Fetterolf
David T. Fetterolf has 22 years of experience working for healthcare information technology and service companies. Prior to joining Stratus Video, he was president and founder of MDeverywhere. MDeverywhere provided revenue cycle management software and services to medical practices and hospitals. Under Fetterolf's leadership, MDeverywhere grew to be one of the largest companies in the market with over 3,500 physicians using the MDeverywhere solution. In 2011 MDeverywhere was inducted into the Inc. 500 | | 5000 fasted growing companies. Prior to MDeverywhere Mr. Fetterolf was the president of Datamedic's physician office division. Datamedic was a leading provider of computer-based patient records and business management software and services for medical practices and clinics. As division president, he was responsible for strategy and financial performance, which included leading the marketing, sales, implementation, support, and manufacturing and development departments.

Fetterolf earned a bachelor's degree in Electrical Engineering from Cornell University and a MBA from The Wharton School at the University of Pennsylvania.

 

About Stratus Video Interpreting
Stratus Video Interpreting provides on-demand interpreter services.  We use technology to connect our clients with interpreters in over 175 spoken and signed languages in less than 30 seconds - on-demand.  We do this 60,000 times every day.  Our cloud-based video solution delivers an array of unique features to virtually any Internet-enabled PC, Mac, smart phone or tablet.

Our clients use Stratus technology to connect with their own staff interpreters, as well as with Stratus' interpreters.  Our interpreters have years of healthcare and courtroom experience and hold multiple certifications.

Stratus can show you how to use our video technology to get your interpreting solution up and running quickly.  With Stratus, you can have state-of-the-art video remote interpreting with virtually no capital investment.  Contact us to speak with someone about Stratus Video Interpreting.

Medical Travel Today (MTT): Give our readers some background on your professional experience.

David Fetterolf (DF): I have 22 years of experience working for healthcare information technology and service companies. Prior to joining Stratus Video, I served as president and founder of MDeverywhere.

MDeverywhere provided revenue cycle management software and services to medical practices and hospitals. Under my leadership, MDeverywhere grew to be one of the largest companies in the market with over 3,500 physicians using the MDeverywhere solution. In 2011, MDeverywhere was inducted into the Inc. 500 | | 5000 fastest growing companies.

Prior to MDeverywhere, I was the president of Datamedic's physician office division. Datamedic was a leading provider of computer-based patient records and business management software and services for medical practices and clinics. 

MTT: What is Stratus Video's overall objective and how does it differ from its competitors?

DF: Stratus Video's objective is to be the primary video remote interpretation provider in our nation's hospitals, and we're well on our way with over 600 domestic healthcare clients.

Our system is unique for several reasons: 1) Stratus functions as an application that can be loaded onto any PC, tablet or smartphone. It works over Wi-Fi and 4G. 2) Our interpreters are available 24 hours a day, 7 days a week, 365 days of the year - and answer all on-demand calls in 30 seconds or less. 3) We only charge clients by the minute for the minutes they use. Our clients have reported savings from anywhere between 30 - 70 percent. 4) All of our interpreters are highly experienced and medically qualified. We complete intense in-house training, as well.

MTT: Is Stratus Video directly involved in the medical travel?

DF: We are not directly involved in the medical travel industry, but as our clients become more involved in the space, our interpreters will start taking calls from medical travelers looking for quality interpretive services. 

MTT: How has your company helped to alleviate challenges that exist for limited English proficiency (LEP) patients in the healthcare and medical travel spaces?

DF: Medical travel is a huge industry. Here in Florida a grant was just awarded to local healthcare institutions to market themselves as medical travel destinations.

Any institution taking advantage of the grant that was awarded should be utilizing Stratus Video's services to communicate with foreign language-speaking patients that they may bring in.

For example, if a hospital uses Stratus Video, that means they have immediate access to interpreters in over 200 languages, 24 hours a day. Patients no longer have to suffer while they wait for onsite interpreters to arrive. Hospitals no longer have to pay

tremendous visitation fees when an unexpected language barrier occurs.

Stratus Video makes communication quick, easy and efficient.

MTT: Why is Florida in particular affected by medical travel, and what can other states do to follow the state's lead?

DF: Florida is a tourist destination on its own with its desirable weather, beaches and state parks. Additionally, the state has a strong healthcare industry. It makes sense that patients electing to travel for care would choose a destination that excels in landscape and medical resources.

Other states can follow Florida's lead by securing marketing grants, similar to the grant Florida has in place.

MTT: At this point, is there anything else you would like to share with our readers?

DF: Language access is not only helpful, but it's required by law.

Not many people realize that if a medical institution is receiving federal funding (which includes Medicare/Medicaid), then they are required under the Civil Rights Act of 1964 to not discriminate based on ethnicity, country of origin, or primary language.
Interpretive services are a requirement, and Stratus Video helps healthcare institutions fulfill that requirement without breaking the bank.

Perspectives

Growth of Medical Tourism in Turkey

Turkey is deservedly popular as a world-class tourist destination, with its rich culture, gorgeous Mediterranean beaches and wealth of historical attractions - but it has also made great strides in the burgeoning field of medical tourism, becoming one of the top destinations for Europeans seeking high-quality healthcare at affordable prices.

Thanks to the opening in Turkey of state-of-the-art, internationally accredited private hospitals and clinics that offer the latest technology and meet or even surpass the quality of facilities in Western Europe, coupled with the established expertise of Turkish doctors, it's no surprise that the country has emerged as a beacon for medical tourists in recent years.

In 2014, Turkey served over 400,000 medical tourists, who came for treatments ranging from laser eye surgery and liposuction to cancer and fertility treatments - more than double the number of medical travelers seen in the previous year, according to the Turkish Statistical Institute. Some 70 percent of these patients were treated in the country's extensive network of private hospitals - such as those in the well-regarded Acibadem Healthcare Group - according to the Turkish Ministry of Health.

Medical travelers to Turkey can take advantage of healthcare costs that are as much as two-thirds less than what they would pay in their home countries - depending on the procedure or treatment - while having confidence in the high quality of care they will receive and in the professionalism of Turkish doctors.

Elective procedures, including cosmetic and plastic surgery, are among the most common medical treatments sought by foreign travelers to Turkey. The country has become particularly well-known as a hot spot for hair transplants, which have become popular thanks to both affordable pricing and the use of the non-surgical, minimally invasive FUE (Follicular Unit Extraction) method. Corrective eye surgery, IVF and other fertility treatments, and dental care ranging from routine dental work to dental implants are likewise in high demand.

Turkey is also an important destination for those seeking treatments in branches of medicine requiring a high degree of specialization and the use of advanced technologies, including bone marrow transplantation, oncology, orthopaedics, organ transplants, neurosurgery, and cardiology and cardiovascular surgery.

Another major draw for medical travelers to Turkey, particularly for those coming from countries with overloaded health systems, is the lack of waiting lists and ease of scheduling treatments. In addition, convenient flight connections and short flight times from Europe, excellent accommodation options for families of people receiving treatment, and a warm traditional culture of hospitality all combine to make Turkey a preferred country for medical tourism that is certain to meet patients' expectations and needs.

Many medical tourists turn to Turkey's Acibadem Healthcare Group, which successfully treated 50,000 international patients in 2014. A recognized leader in the field, Acibadem is part of the world's second-largest private healthcare chain through its partnership with IHH Healthcare Berhad. Pairing high-quality medical treatment with great value, Acibadem's 18 hospitals and 13 outpatient clinics in Turkey offer superior equipment and technology with the expertise of world-class medical personnel.

Acibadem's internationally accredited health services bring together superior equipment and technology infrastructure with the expertise of physicians who have international experience and are among the most qualified in their fields - all while keeping prices cost-effective. A trusted brand throughout Turkey, Acibadem is at the forefront of the country's healthcare industry; indeed, one in five Turkish patients who chose private care last year did so with Acibadem.

For patients coming from abroad, Acibadem's one-stop integrated approach - which includes consultation, diagnosis, transport to Turkey, translation services, and accommodation, in addition to the treatment itself - makes for comfortable and efficient treatment and patient satisfaction.

As Turkey's medical tourism industry continues to grow on its success, Acibadem is sure to remain an undeniable leader in the field.

Industry News

Team Dental Clinic Unveils Plan to Drive Change in the Dental Tourism Industry

Today, the highly qualified and devoted dental care specialists inside the leading Romanian dental clinic have unveiled a plan to drive prolific change in the dental tourism industry in Europe. As dentistry continues to progress, the Team Dental Clinic offers a full range of high-quality dental services in its high-tech facility, and an expert management structure for dental tourism.

Visitandcare.com- Highly qualified dental care specialists inside the leading Romanian dental clinic have unveiled a plan to drive prolific change in the dental tourism industry in Europe. As dentistry continues to progress, the TDC Team Dental Clinic offers a full range of superior dental services in its high-tech facility, and an expert management structure for dental tourism.

Partnered with a top medical tourism agency, the Romanian dental care team is committed to advancing dentistry, and has earned a reputation as an influential provider for its work in the dental tourism industry. The TDC team sets themselves apart by not only offering affordable, high-tech dental treatment, but also educating patients with an in-depth look at oral health.

Founder of TDC, Dr. Vasile Caia, has brought together over 20 extensively trained specialists in different fields of dental medicine. Dental Tourism manager Isabella is dedicated to the organizational arrangement of every dental patient's journey to the perfect smile. Isabella will not only structure the appointments, accommodations and flight arrangements, but also organize sightseeing in Timisoara to give TDC patients a fulfilling holiday adventure.

Advanced Dental Treatment -

Team Dental Clinic offers advanced dental care treatment in Timisoara, including dental implants, dental prosthetics, dental aesthetics, endodontic treatment, orthodontics, periodontics, inhalation anesthesia, dental x-rays and dental prophylaxis.
Following a hugely successful year, the top dental clinic in Romania has achieved excellence in a variety of cosmetic specialties, including dental implant reconstruction and dental restoration techniques.

Why Choose TDC?

  • The clinic offers a wide range of dental services with highly qualified specialists available for every branch of dental medicine.
  • Patients benefit from the latest dental techniques and pioneering technology.
  • Patients will be able to communicate freely with each of our professionals.
  • The TDC team is patient and works diligently to perfectly understand one's needs.
  • Prices are affordable and fully accessible.

Affordable and Satisfying Dental Experience -

The VisitandCare.com dental provider's goal is to provide long-term success and beautiful, healthy smiles to every patient traveling to the leading dental clinic in Timisoara. The clinic is on a stellar mission to deliver superior and affordable treatment to the overwhelming 80 percent of the population that is distressed with dental issues.

"It's an enormous privilege to be partnered with Team Dental Clinic because our collective goal is helping patients find the right resources to improve their lives. Our exclusive medical providers give you a unique feeling that VisitandCare.com stands for. Ultimately, it underlines exactly what our brand is all about. Their dedication to innovation, meticulous detail and strong vision for the dental tourism industry is impressive," stated Tolga Umar, CEO and founder of VisitandCare.com.

In 2015, TDC will continue to deliver the highest possible standards of dentistry and personalized dental treatment to patients across the globe.

About VisitandCare.com
VisitandCare.com was created to give individuals worldwide valued direction locating a doctor, obtaining free medical treatment quotes, and uncovering affordable medical treatments at destinations of their choice. Improving Patients Lives |The company provides access to exclusive doctors and hospitals who specialize in infertility, plastic surgery, cosmetic dentistry, laser eye surgery, orthopedic surgery, hair transplantation, weight loss surgery, heart surgery and cancer care. Patients are matched with devoted multilingual patient facilitators, and provided tangible connections to doctors worldwide. Promoting Your Healthcare Brand | For the ultimate connection between the healthcare industry and patients worldwide, the company delivers an unrivaled commitment to create sustained value for medical partners. Contact VisitandCare.com to see if you are eligible to become a partner of our exclusive network.

To view the original release click here.

Industry News

The Leading World Expert of Consulting in Healthcare Sector Maria K. Todd, Ph.D., MHA, Once Again Will Visit Ukraine with a Training Course on Medical Tourism

On September 11, 2015, in Kiev, Ukraine, the II INTERNATIONAL MEDICAL TOURISM SCHOOL + B2B Workshop will be held, featuring American expert Maria K. Todd, Ph.D., MHA, for the second time. She will speak to an audience of Ukraine and the CIS countries about practical training in healthcare skills and medical tourism sectors.

The International Medical Tourism School is a professional skills improvement program for medical travel sector specialists. Attending this course will help you to improve best practices for medical tourism business based on the adaptation and implementation of global standards for the Russian-speaking market.

ABOUT COURSE INSTRUCTOR
Maria K. Todd is the CEO of Mercury Healthcare International and considered the world's single most knowledgeable adviser on health travel and medical tourism business strategy and management.

As workshop leader, she has presented two outstanding courses for us here in Ukraine in recent years. This one will be packed with information, tools, tips, and best practices to improve your business success in medical tourism.

She generously shares her professional experience and training having worked in the medical tourism industry for more than 30 years!

Dr. Todd holds advanced degrees in health administration (MHA and Ph.D.), with professional work experience as a former surgical nurse and hospital executive.

She brings real-world and practical advice from her training and the experience she has developed owning a medical tourism facilitator business, and from training hospitals, clinics, thermal springs and seaside sanatoria around the world to prepare for accreditation, marketing, social media, patient logistics coordination and international patient department set-up.

She shares critical comparisons, contrasts and ideas from working on health tourism national strategies and situation analysis in more than 30 countries on four continents.

Dr. Todd is the author of four technical books on medical tourism, and another 10 books on medical business topics, including physician integration, insurance contracting, physician employment contracting, and concierge medical practice design.

Participants in the workshop will have a chance to win one of her books in a "lucky draw" for all who are present. Also, if you already have her books, she will autograph them for you.

THE COURSE IS ORGANIZED AS FOLLOWS:

Module 1. Didactic presentation by Maria K. Todd, Ph.D., MHA
Part 1. Medical tourism business development, operations, and cross-cultural marketing and contracting strategies.
Part 2. A closer look at contractual relationships and deal making in three key settings.

Module 2. B2B Workshop
B2B WORKSHOP - A series of planned business meetings between attendees and international hospitals and medical centers, at which representatives of clinics can demonstrate all the features and benefits of their healthcare services to attract new providers of patients.

Module 3. Closing Remarks and Program Conclusion, Final Exam, and Presentation of Attendance Certificates.

THE TARGET AUDIENCE OF INTERNATIONAL MEDICAL TOURISM SCHOOL:
ATTENDEES (buyers from Ukraine and CIS countries):

  • Medical tourism operators and facilitators;
  • Medical centers, hospitals and clinics;
  • Practicing doctors;
  • Travel agents and operators;
  • Insurance companies;
  • Representatives of state and the government agencies.

EXHIBITORS in B2BWorkshop:

  • International medical centers, hospitals and clinics;
  • Rehabilitation centers, health and spa resorts;
  • Official company representative of international medical centers.

BENEFITS OF PARTICIPATION:
Attract more than 50 pre-scheduled appointments with potential clients in just one day! This saves time and money, given that meeting this number of potential clients would take 10-14 days of visiting offices individually.

The visitors of the International School are some of the best companies in healthcare and the medical tourism market from Ukraine and CIS countries.

Don't miss the unique opportunity to meet more than 150 VIP buyers during each fair!

We cordially invite you to take part in
II INTERNATIONAL MEDICAL TOURISM SCHOOL + B2B Workshop
THE MAIN CIS MEDICAL TRAVEL MARKET EVENT

Contact information: +38 093 328 77 54
E-mails: office@jk-group.com.ua , b2b@jk-group.com.ua
Facebook: https://www.facebook.com/events/659192337536557/

Organizer: JK Consulting Group
Co-organizer: Academy of International Integration in Medicine
Supported by: Ukrainian Association of Medical Tourism (UAMT), Association of Physicians in Medical Tourism (APMT), Radisson Blu Hotel Kiev, Conference Hall - UBI, Medical - Guide Company.
General Media Partner: International Medical Travel Journal (IMTJ)
Information partners: Doctor GEO & Doctor SPA, BIZRELIZ.com, Likar.Info, MedicInform.net, Oplastike.com, MedicinRF.ru, MedDovidka, Ukrainian Medical portal, EuroMD, Feel-Heal, RosaTV, MedKniga, Intmedtouris, PRO Manager in healthcare.

Industry News

Swiss Hotel Industry Focusing on Health Tourism

Tourism-review.com- Almost 80 percent of Swiss hotel owners expect a negative future trend, especially in hotel vacations. The biggest opportunity for growth is estimated in health tourism. A recent study carried out by Deloitte AG provides insight into how hotel owners can market Switzerland as an attractive and renowned vacation destination in the years to come.

For the study about the Swiss hotel industry of 2015, Deloitte surveyed 32 Swiss hotels ranging from mid- to high-class establishments. The survey was carried out in the 4th quarter of 2014 and the first two quarters of 2015. According to the auditing and consulting company, this is the first study of its kind based on personal conversations with owners and managers.

To view the original article in its entirety click here.

Blog

Why Travel For Medical Care?
by Megan Kennedy

Medical travel is not a new concept. Many patients have been traveling to other countries to access medical treatment for years. With the cost of healthcare growing worldwide -- specifically in the U.S. -- medical travel has emerged as a mainstream alternative for individuals seeking high-quality, cost-effective care.

Why is the U.S. seeing greater numbers traveling abroad for care? According to a 2014 Commonwealth Fund study, the U.S. continues to rank last out of 11 developed countries for healthcare "efficiency, equity, and outcomes," despite having the highest healthcare costs.

Take a look at a small sample of average cost comparisons:

Bypass surgery
U.S.: $75,245
The Netherlands: $15,742

Appendectomy
U.S.: $13,910
Argentina: $1,723

C-section
U.S.: $15,240
Spain: $2,844

It's no wonder medical travel is taking off!

Popular medical travel destinations include Malaysia - IMTJ's 2015 "Medical Travel Destination of the Year" - the U.K., Turkey, United Arab Emirates, Latin America, Singapore, Thailand, Mexico and South Korea. Patients travel for elective procedures related to cosmetic enhancement, weight loss, orthopedics, dentistry, cardiology, cancer and fertility.

According to Patients Beyond Borders, medical travel is growing at a rate of 15-25 percent, with rates highest in North, Southeast and South Asia.

Moving forward, the editors of Medical Travel Today will post a blog in each issue. If you are interested in a certain aspect of medical travel, let us know at editor@medicaltraveltoday.com, and we will blog your topic!

Industry News

Help Save a Life and Support MatchingDonors
100 percent of all donations on MatchingDonors.com go to help people get organ transplants on MatchingDonors.com.

MatchingDonors is a 501c3 nonprofit organization and the nation's largest online living organ donor organization finding living organ donors for people needing organ transplants.  In conjunction with various health organizations throughout the United States we have created a very successful Public Service Announcement campaign to help people recognize that they can save lives by being a living organ donor, to encourage them to register as an altruistic living organ donor, and to make them realize they can help save the lives of people needing organ transplants by donating other things. This MatchingDonors Living Organ Donor Initiative program has already saved thousands of lives.



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Upcoming Events

Orchard Golf Open

July 30, 2015 - Bowen Island Golf Course, Bowen Island, British Columbia, Canada
To learn more or to register click here.


Destination: Health Canadian Medical Tourism Trade Show

August 13-15, 2015 - Montréal Convention Centre, Montréal, Québec, Canada
To learn more or to register click here.


2nd Istanbul Medical, Health, Geriatrics, Termal, Spa & Wellness Tourism Fair & Congress

September 3-5, 2015 - Istanbul Congress Center, Istanbul, Turkey
To learn more or to register click here.


Arab Health: International Medical Travel Exhibition and Conference

October 7-8, 2015 - Dubai International Convention & Exhibition Center, United Arab Emirates
To learn more or to register click here.


9th Annual 2015 Global Spa & Wellness Summit

November 13-15, 2015 - Mexico City, Mexico
To learn more or to register click here.


23rd Moscow International Travel & Tourism Exhibition

March 23-26, 2016 - Expocenter Fairgrounds, Moscow, Russia
To learn more or to register click here.



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Medical Travel Today: Opinions and Perspectives on an Industry in the Making

Medical Travel Today - the authoritative newsletter for the worldwide medical travel industry - is pleased to announce publication of a new book, "Medical Travel Today: Opinions and Perspectives on an Industry in the Making."

Featuring 40 of the newsletter's most compelling interviews from the first five years of publication, the volume chronicles the explosive growth of international medical tourism as witnessed and experienced by some of the key stakeholders and players. A must-read for anyone interested or involved in the industry.


News in Review

Jitendra Singh Hints at New Health Care Initiatives for North-East

Newkerala.com- Minister of State for DoNER Dr. Jitendra Singh has said that his ministry would explore new initiatives in the field of health and medical care for the northeastern region, and added that he will also look into the feasibility of these initiatives either purely as public enterprise or through public-private participation.

Joint Replacement Prices, Costs Continue to Vary Widely

Fiercehealthfinance.com-Billing data just released by the Medicare program has reinforced the wide disparity in what hospitals charge for their services--in this case, joint replacement surgery.

World's Population Is Getting Sicker, Study Shows

Consumer.healthday.com-A new global tally of health finds that only about four percent of people worldwide had no health problems in 2013, while a third -- about 2.3 billion people -- had more than five health problems.

Central Government to Set Up National Medical and Wellness Tourism Board

Iamin.in-The central government on Friday announced setting up of the National Medical and Wellness Tourism Board to provide medical help for the people visiting the country.

Medical Tourism Expertise Helps Thailand Cope with Mers

Thenational.ae- Thailand's status as a hub for medical tourism could be helping the country contain the spread of Mers, government and health officials said, after confirming its first case of the deadly virus last week.

JOB OPPORTUNITIES

Do you know of any available job openings relative to the medical travel industry? We encourage readers to submit any available, relevant job opportunities along with its descriptions and requirements for fellow readers and industry professionals to consider. All submissions are appreciated.

 

Editor's Note: The information in Medical Travel Today is believed to be accurate, but in some instances, may represent opinion or judgment. The newsletter's providers do not guarantee the accuracy or completeness of any of the information and shall not be liable for any loss or damage caused - directly or indirectly - by or from the information. All information should be considered a supplement to - and not a substitute for - the care provided by a licensed healthcare provider or other appropriate expert. The appearance of advertising in this newsletter should in no way be interpreted as a product or service endorsement by the newsletter's providers.