www.namesleuthapp.com [email protected]   Medical Travel Today (MTT): Can you give our readers some background on the NameSleuth app? Nicolene Botha (NB): NameSleuth is designed to help attendees of conferences and other organized events match names with faces, which is an extremely important asset for networking purposes. Right now, the app’s simple focus makes the most sense for a couple reasons. First, when navigating an app, some people certainly do like to have access to every possible add-on feature, but we think that more people place greater value on technology solutions that are easy to use. Additionally, a targeted focus will really resonate with the average event attendee who struggles with names. To further emphasize the importance of this basic challenge, I would like to highlight something Dale Carnegie mentioned years ago that really puts things in perspective: “Remember that a person’s name, to that person, is the sweetest sound in any language.” MTT: How is NameSleuth different from its competitors? NB: Many event producers have incorporated apps, but they tend to be variations of the same common theme – which is to organize and display information that would otherwise be included as part of printed material and/or posted on the website. MTT: Could an event producer integrate NameSleuth as part of a more common app as you just described? NB: No, NameSleuth is a stand-alone app, and at this point it is not possible to integrate with other technology solutions. With that being said, we believe NameSleuth can nicely complement the more common apps utilized by many event producers. In other words, it’s not an either/or proposition. MTT: Can you describe the user experience? NB: Attendees of a conference utilizing NameSleuth will be able to access an event-specific database that provides names and headshots of other attendees. Customized lists can be created, and attendees can be searched by physical descriptors in order to help figure out who each person is. Users have access to partial event attendee lists beforehand, as well, which is another great reason to sign up! MTT: What kind of physical descriptors are searchable and how are they captured as part of the app? NB: When individuals initially sign up for the app, they complete a short registration form that asks for their gender, hair color, height range, age range, etc. Next, the user will attach a current headshot and then submit all final information. The app is very user-friendly, and it actually gets easier over time. Once an individual has registered for the first NameSleuth event, their profile will be saved for future NameSleuth events, and they will only have to click on a single link to receive full access. MTT: Are users expressing privacy concerns? NB: NameSleuth collects and displays less information than most social media platforms, including Facebook and LinkedIn. More specifically, we don’t collect any financial or contact information other than an e-mail address. If for any reason a user becomes uncomfortable with their profile being included on the app, they can delete it at any time. MTT: How much does it cost for a user to register? NB: The app is free for all event attendees, with the cost paid by event producers. The cost for event producers includes a nominal set up fee, plus a per-person charge based on attendees who register for the app, which makes the pricing scalable based on the size of the event. MTT: Can event producers utilizing NameSleuth sell sponsorship for the app? NB: Yes, not only will the app help deliver more value for attendees, but event producers can sell sponsorships for the app, as well. Event producers determine their own pricing, so generally, the cost of the app is covered, and then there is still potential for a net-revenue generator. MTT: Has NameSleuth been utilized at any live events yet? NB: Up until recently we have been in soft launch mode, with the app being utilized at two live events over the past several months. The technology has worked phenomenally, and the user feedback has been extremely positive! MTT: What does the future hold for NameSleuth? NB: Now, our focus is really about growing a customer and user base, and building what we believe will become a global brand. Of course, there is a lot a work to do, but it’s encouraging when you have a great product that people like to use. MTT: Where can our readers learn more? NB: For more information, please check out our website at www.namesleuthapp.com or e-mail me at [email protected].