This Week in Medical Travel Today…

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Greetings, Yet another interesting week in the world of medical travel. Both big players and small have been at work merging resources and ideas with what some might argue are varying degrees of results. On the one hand, Ascension Health announced plans to invest $2 billion in a “health city” in the Cayman Islands. This sounds terrific except for the fact that the leading players in the project (Ascension and Narayana Hrudayalaya Hospitals in India) seem to have different ideas about its purpose (See INDUSTRY NEWS). Two players, one project, two visions…curious. Then, on the other hand, there’s Farah Walsh of Minerva Journeys — one player merging experience from two industries into one novel idea (See PERSPECTIVES). Drawing on her experience in clinical trials and medical travel, Walsh has developed a new approach to addressing the need for complete and personalized care options. While yet to be proven, Walsh’s approach could quickly change the expectations of consumers exploring medical travel options. As always, we welcome your comments, story ideas and press releases. Cheers, Amanda Haar, Editor ahaar@cpronline.com

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