Greetings, While I hate the visual of the phrase “there’s more than one way to skin a cat” evokes, it kept coming to mind as I compiled this week’s issue. Our two SPOTLIGHT interviews both address the challenges of attracting patients to a destination, Central America and South Carolina respectively. How each of our interviewees is approaching the challenge is influenced by several factors, including their respective backgrounds and experience in the industry. These factors have helped shape their notion of the right message to promote and the right way to go about it. Interestingly enough, while one has opted to focus on safety and quality and the other on transparency of price, they both agree that collaboration in marketing is the best way to make your message known. We hope you enjoy these discussions, and invite you to share your thoughts, story ideas and press releases for inclusion in upcoming issues. Also, there’s still time to register for the Well-Being and Medical Travel Conference 2012 slated for June 20-21 in Scottsdale, AZ. Medical Travel Today’s own Laura Carabello will be a featured speaker on opening day. To learn more, click here. Cheers, Amanda Haar, Editor [email protected]