Out-of-the-Box Thinking Makes Insurance Available in Big-Box Stores

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Editor’s Note: While not directly tied to medical travel, this recent fiercehealthpayer.com story regarding Aetna’s decision to make health insurance policies available for purchase at Costco caught my eye. While I don’t think one-size-fits-all, off-the-shelf medical travel packages will be quick to follow (or even a good idea), I’m certain that some clever medical travel marketer will find a way to leverage this concept and adapt it to their offering. To read the story, click here.

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