San Mateo, CA – Andreini & Company, one of the largest privately-held insurance brokerage firms, has named Jim DiFalco as vice president of Sales for their Employee Benefits Captive Services Division. Jim will be part of Andreini’s Employee Benefits practice building upon the firm’s already dominant position in the Captive Services business for mid-sized to large employers. “We are very excited about adding Jim to our sales team,” says Tia Andreini, COO of Andreini & Company. “Jim’s insurance background and extensive work with self-funded employers, coupled with his general management and overall leadership skills, will enable us to further expand our captive sales capabilities, for which we have already experienced great success.” Jim’s background includes five years with Blue Shield of California in the development and distribution of self-funded products to mid-size and large group employers (Taft Hartley and Public Sector.) Most recently, Jim was vice president of Business Development for WorldMed Assist, a leader in medical travel facilitation for consumers. Jim was instrumental in expanding WorldMed’s offering to the corporate market. Jim has an undergraduate degree from Swarthmore College and an MBA from Pace University. Andreini & Company was found in 1951. With headquarters in San Mateo, Calif., the company has grown to become one of the largest privately owned insurance brokers in the United States. The company consistently ranks in the Top 50 independently-owned insurance brokers and in the top 100 of all U.S. insurance brokers.