THIS WEEK IN MEDICAL TRAVEL TODAY Volume 5, Issue 19 by Amanda Haar, Editor   Greetings, Rising medical costs, continued confusion about the future of healthcare and a limited number of physicians accepting new Medicare patients are a few of the factors fueling an interest in medical travel among older Americans. While the American Medical Association (AMA) cites seniors traveling from their retirement locations to their former communities so as to receive care with a trusted (and Medicare accepting) physician, the AARP perceives cross-border care as an equally viable option for finding needed care and will address the topic at their conference later this month. What’s clear from both perspectives is that the need for care among this enormous market segment is growing and savvy seniors are actively looking for and finding ways to make care and cost work for them. What remains unclear is how savvy medical travel professionals respond to the need. Finally, we’re pleased to announce the publication of our new book, “Medical Travel Today: Opinions and Perspectives on an Industry in the Making.” Featuring 40 of our most compelling interviews from the past five years of publication, the book chronicles the explosive growth of international medical travel. As always, we welcome your comments, story ideas and press releases.   Cheers, Amanda Haar, Editor