New York, NY (May 10, 2012) – CapsulePen, the brainchild of Joseph Cote (serial entrepreneur and former Founder of Dance.com), hit Kickstarter (watch the video here: http://kck.st/JgHSHy) on May 9 and changes the way medication and supplement takers carry their capsules. CapsulePen is a pill box shaped like a pen, a discrete yet convenient new form for the category. The CapsulePen enables “adherence” (the degree to which a patient takes medication as prescribed), which is a significant challenge in the health industry in general, and for the elderly or chronically ill in particular. When he came across the inferior and inconvenient pill box options at a local pharmacy, Joe’s mind jumped into action. CapsulePen was born: an easy-to-use, practical new way of containing capsules. “I couldn’t believe the lack of options, and how indiscreet and impractical those options where,” says Cote. “At the pace that we live, people demand things that fit neatly into our lives and actually work towards our goals of being healthier. All I saw were cumbersome, poorly thoughtout variations. We all own that ugly “pill case” that sits in our bathroom gathering dust.” The CapsulePen is the first pill container that arranges pills lengthwise in a tubular container shaped like a pen. The pen fits virtually all pill sizes including round tablets, which are loaded in the order they are to be taken. A clip ensures easy fastening inside pockets, and magnetized end caps make it easy to place the CapsulePen within eye-sight in a kitchen, bathroom or office. Its hexagonal body plus the magnetized end caps allows for seven CapsulePens to fit perfectly together in a weekly bundle for easy, secure portability. This means that CapsulePen holders can pre-load a full week’s worth of medication, ready to be taken on time, every time. “It just makes sense,” says Cote, evoking Charles Eames, who famously said that design is a plan for arranging elements in such a way as best to accomplish a particular purpose. High design standards aren’t the only achievement, here. The story of how the product got to prototyping on a zero dollar budget, and then onto Kickstarter with less than $10,000 in start-up capital, is also remarkable. There are 150 million people in America on prescription medication, over 500 million in the world. CapsulePen aims to enable as many of their lives as possible, as medication non-adherence is an expensive and potentially deadly problem, resulting in 89,000 deaths and $100 billion per year in unnecessary hospital costs. Other trends across the globe and in the US include a focus on living healthier lifestyles and supplementing foods with vitamins and minerals. The global vitamin and supplement market is worth $68 billion, according to research from Euromonitor. Virtually all of these, including large Omega oil capsules, fit into the CapsulePen. The pens are currently available as rewards for financial support of the launch of the company through CapsulePen LLC’s www.kickstarter.com campaign through July 1st, and thereafter on their website (www.capsulepen.com). Their patent is pending in the US and being filed worldwide, and they will soon start distributing to countries other than the USA. “And we’re constantly looking for new ideas and new markets,” concludes Cote. “This is just the start of new ways of solving everyday problems in simple, clean, elegant ways.”