Dear Colleagues,

I’m excited to share a special announcement: this week marks the official launch of the Employers Healthcare Alliance (EHA), a new non-profit, employer-powered community built to help HR and benefits professionals simplify benefits, navigate rising healthcare costs and gain access to higher-quality care for their employees. Built by employers, for employers, EHA focuses on education, peer learning, advocacy and practical solutions, without defaulting to one-size-fits-all approaches.

I’m also proud to share that CPR Strategic Marketing Communications has been engaged to support EHA’s public relations efforts as the organization grows nationwide. EHA reflects a broader shift we’re seeing across employer-sponsored healthcare: employers coming together to demand better and more affordable care for their employees.

Stay tuned for a Spotlight Interview with EHA founder, Robert McCollins, as the organization continues to take shape.

Please stay safe and tell me how you are breaking ground in these growing industries.

Laura Carabello
Executive Editor and Publisher
Medical Travel & Digital Health News
lcarabello@cpronline.com
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